For a while weve been talking about video, China and incredible growth.
Today, we bring the three together, along with contributors to this blog, Chris Gilbey (Sydney) and Chris Broad (Hong Kong). Startups need to operate across the globe right out of the gate. Vquence is running fast. Read the press release
Video Search Company Opens Hong Kong Office.
Hong Kong; Sydney, Australia; Santa
Monica, Ca. Video search, socialization, and advertising
company, Vquence has started targeting business in China
and Hong Kong just days after the startup
company’s initial launch. Vquence is aiming to partner and build relationships
with global media companies headquartered in Asia.
“China’s
internet growth will lead the world this year.
Vquence is China
focused; it’s a market and a community we aim to succeed in” Chris Gilbey, Vquence CEO said today. “We intend to
develop business relationships with major media companies to deliver video
search for deep vertical markets”
Vquence is a
technology leading video search engine. When launched, users will easily and
intuitively discover relevant video content. An authoring toolset then permits
easy creation of a playlist of thin sliced videos (or ‘vquence’). The vquence
is presented through a specialized video player. This playlist will play in any
Web page. Users will be able to cut and paste the code for their vquence into a
blog or web page. Dynamic insertion by Vquence places ads into the vquence
based on relevance.
“Video is the centre
of the internet’s next big leap forward. Vquence will be a key accelerator.”
Gilbey said. “That’s why China’s
market is so important to us.”
Vquence has appointed
Chris Broad as Vice President, China, to head its new China/ Hong
Kong Office. Broad has had over 10 years of experience in Asian and Global
technology businesses. Broad brings
a record of success in establishing technology markets, elevating corporate
presence and image, and facilitating the start-up of operations in various
worldwide locales.
Based in Hong Kong, Broad worked for Thorn EMI, Leccotech, (now
part of Quest Software), Surface Mount Technology, and SubmediaAsia. Company
knowledge includes IT enterprise solutions, ODM consumer electronics, and
entertainment technology businesses.
“In China our focus is on advertising and content opportunities moving away
from old print media, pc’s, and traditional TV to the web, and handheld
devices. Our goal is to facilitate that transition and help content owners
easily monetize their content.” Broad said
“My role is to
introduce Vquence into China’s
market dynamic. Our social media solution for mainstream Chinese corporate
media is totally market and community facing” Broad said.
China’s
14 million site blogosphere is joined by a new blog or online social forum
every second.
“China’s unique
cultural character is well-matched to developing a Web-based economy and
consumer social media.” Broad commented. “China is a rapidly evolving media
market. Video consumption is up 30% on last year. Vquence is about to become part of that
evolution.”
Known for innovative
strategic marketing and business development, Broad has been tasked by Vquence
to develop media relationships in Hong Kong and China,
followed by other parts of Asia. He has been
set ambitious first year targets.
“Injecting Vquence
and its unique business model into China’s media and internet business
community will rapidly build out our business, and those of our partners.” Chris Gilbey commented. “China’s social structure and media
environment encourage social communities and sharing. To become part of the
Chinese media market we need to establish early in the evolution of this
company that we are prepared to listen to the Chinese marketplace, rather than
assuming that there is a one size fits all solution for all media.”
Vquence was formed in
July 2006 by Gilbey and Dr Silvia Pfeiffer, a former CSIRO research scientist.
Gilbey is a long time entrepreneur in the content and technology arenas.
Pfeiffer is a leading authority on Digital Media Analysis; helped develop
Annodex, an open source platform for video distribution; and has developed
application algorithms to analyse and mediate video content.
“Vquence’s technology
and business model aim to turn today’s video assets and costs into online reach
and revenue. Our model is to unite consumers, publishers, and content owners.”
Gilbey said, “We facilitate social networks,” Gilbey said, adding “Consumers
find and aggregate video, then share it widely. They get paid. Content creators
and publishers are rewarded from embedded ads in the vquences their communities
share.”
The Vquence move into
Asia follows the company’s launch two weeks
ago. Vquence’s technology affords an instantaneous approach to clickable video.
Content owners can monetize video to consumers seamlessly.
“We change market dynamics. We work with media
companies where there is an established chain of title to the IP and then help
them monetize it. Consumers become legitimate distributors of the video asset
rather than pirates.” Gilbey said. “Community drives the opportunity – the
wisdom of crowds determines what is truly viral content. We provide the
acceleration.”
The Vquence R&D
team is internationally spread and headquartered in Sydney. The company expects to announce a
slate of initial customers that includes media and content companies in both
the US and Australia
Further Information;
Chris
Gilbey,
CEO, Vquence
Sydney, Australia
